Content Optimization Mastery
Learn the technical and strategic skills that make content actually perform. We'll walk through optimization techniques that work across platforms, metrics that matter, and the testing processes professionals use every day.
What you'll work through
Six modules that cover the mechanics of content optimization. Each one focuses on a specific skill set with hands-on exercises and real examples you can apply immediately.
Performance Measurement
Understanding what to track and why. Setting up analytics that give you actual insights instead of just numbers.
- Core metrics vs vanity metrics
- Analytics setup and verification
- Interpreting user behavior data
- Building actionable reports
Technical SEO Foundations
The structural elements that affect how search engines read and rank your content.
- Meta tags and schema markup
- URL structure and redirects
- Page speed optimization
- Mobile responsiveness testing
Content Structure
How to organize information so people can find what they need and actually read it.
- Heading hierarchy and scanning
- Paragraph length and readability
- Visual content placement
- Internal linking strategy
Keyword Research
Finding the terms people actually use and understanding search intent behind them.
- Search volume vs competition
- Long-tail opportunity analysis
- Intent matching techniques
- Competitor keyword gaps
A/B Testing Process
Running experiments that produce reliable results. What to test, how long to run tests, and interpreting outcomes.
- Hypothesis development
- Sample size calculation
- Statistical significance
- Implementing winning variations
Conversion Optimization
Making content that moves people toward specific actions without feeling pushy or manipulative.
- CTA placement and design
- Reducing friction points
- Social proof implementation
- Form optimization tactics
Your Instructors
Three professionals who've spent years optimizing content in different contexts. They'll share what they've learned through actual projects and testing.
Henrik Lindqvist
SEO Specialist
Spent eight years working on technical SEO for e-commerce sites. Currently runs optimization for a platform with 2M monthly visitors. His focus is on sustainable growth through content structure and performance.
Alina Petrov
Content Strategist
Works with SaaS companies on content that converts. Background in journalism taught her how people read online. Now applies that understanding to optimize user journeys and engagement metrics.
Owen Fitzgerald
Analytics Consultant
Helps companies make sense of their data. Specializes in building measurement frameworks that connect content performance to business outcomes. Previously led analytics for a digital publisher with 15M users.
How enrollment works
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1
Submit your application
Fill out the form with your background and what you're hoping to learn. We review every application to make sure the program fits your needs.
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2
Initial assessment
We'll send you a brief skills questionnaire to understand your current level. This helps us place you in the right cohort and prepare relevant examples.
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3
Receive confirmation
You'll get access details and a preparation checklist about a week before your cohort starts. This includes tool setup and preliminary reading.
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4
Begin learning
Classes run for six weeks with two live sessions per week. All sessions are recorded if you need to catch up. You'll also get access to our practice environment and peer feedback group.